Advertise With Hippocampus Magazine – Sponsor a Month

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Boost awareness and reach creative nonfiction writers (and readers!) while supporting the independently run, volunteer-led Hippocampus Magazine in its commitment to offer contributor honorariums.

In addition to your brand messaging appearing prominently on website for one month, you’ll receive powerful added-value reach through our email newsletter and highly engaged social networks.

Monthly Sponsorship: What's Included
  • Skyscraper-size ad on Hippocampus Magazine homepage and sub-pages (160px by 600px)
  • Email ad: Paragraph ad/offer in monthly Hippocampus Magazine newsletter (sent to 12k+ people, typically during the first week of the month); ad can include logo or image (400×400 max), headline, up to 30 words of text, and a call-to-action link.
  • Two Facebook posts during month of sponsorship – first and third week – One post will be a thank-you message, the other an offer/message crafted by you (image and/or link with post up to 220 characters; must include words “sponsored post”)
  • Two Tweets (Xs) during month of sponsorship – second and fourth week – One post will be a thank-you message, the other an offer/message crafted by you (Image and/or link with post up to 140 characters; must include words “sponsored post”)
  • Two Instagram posts during month of sponsorship – second week – logo/image with thank-you note from us

As Hippocampus Magazine explores new social platforms and/or as our sponsors’ needs change, we can customize where these social posts go.


(Skip ahead to reserve your space)

Added Value: Hippocampus Reach

Your sponsorship gives your brand visibility beyond our website. In addition to increasing traffic to your website/landing page from our magazine website, you’ll also receive amplified exposure through our email newsletter and our social channels. The impressions you’ll receive make this sponsorship one of incredible value. If you’re looking for a place to advertise an MFA program or promote a new book, this is a perfect opportunity.

Stats as of September 2023


  • 11,801 – active mailing list subscribers
  • 39.9% average open rate, which is higher than the industry (publishing) standard performance of 29.0%

Magazine Website:

  • 105,066 – unique visitors to in last the last 12 months
  • 244,230 – page views in the last 12 months
  • 20,352 – average page views per month on in last 12 months
  • 2.33 – average page visits per session


  • 11,700+ Twitter/X followers
    • 116,894+ – Twitter/X impressions this year
    • Average of 66,727 impressions per month
  • 4,590 – Facebook followers
    • Estimated reach in 2023 is 12,190 unique users
  • 2,939 – Instagram followers
    • Estimated reach in 2023 is 6,982 unique users

Exclusivity: Focused on YOU

To give our sponsors the best value possible, we’re limiting each issue to just one sponsor. Your ad will be the ONLY ad visitors to our website will see during the month you’ve claimed, and your sponsor message will be the only one that appears in our newsletter that month. There will be no brand dilution within our page, no chance of your ad getting lost in the shuffle among other ads and sponsored content links.

Some issues may also include a small, square promotional partner image or a small, square ad for a Hippocampus event or product, which will be shown beneath the advertisement and will not feature a similar type of promotion.

Thinking Big Picture

For about $137 per week, you can potentially reach tens of thousands of readers and creative nonfiction writers. (We like to break the $549 investment down this way: $100/week for exposure on the website, $149 total for all of the added value and eyeballs through social and email. This is significantly less than many print advertisements, and can work well to complement your other online, print, and other promotional efforts.)

What could you promote?

  • An MFA program
  • A writer’s retreat
  • A writing conference
  • An online course
  • Editing or coaching services
  • A new memoir
  • Book printing packages
  • Marketing software and support

Next Steps:

Reserve Your Space

Step 1) Choose the available month which you wish to sponsor from the item list on this page.

Step 2) Make payment with credit card or you may also ask for an invoice to pay by check. (The request invoice option appears on the checkout page.)

Send Your Materials

Step 2) Send artwork (ad and social images) to and complete the advertiser information form, which you’ll receive shortly after your purchase; this will be where you provide copy, etc.

Step 3) We’ll follow up with you before, during, and after your campaign, including delivering reports of activity.

Thank you for your support.