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How-To Tuesday: Getting Found — Discoverability & SEO for Writers in a Time of AI, Evolving Algorithms and Information Overload (Donna Talarico)

December 5, 2023 @ 6:00 pm - 7:30 pm EST

donna talarico how-to tuesday


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Most people turn to search engines or a specific website’s search feature to find what they’re looking for — including books. Getting found — showing up in a Google or other search engine results/listings — is crucial in a day of information overload, short attention spans, and evolving algorithms.

In this talk focused on SEO for writers, Hippocampus Magazine founder/managing editor Donna Talarico shares tips from her day job in content strategy about how SEO can help you build and sustain your platform. This session will:

  • give a primer on search engine optimization (SEO) and debunk some myths
  • cover how to research what users (aka potential readers) are actually searching for (hint: it’s probably not your name)
  • share how to use that data to inform content creation choices across mediums and platforms
  • explore how AI and voice assistants are affecting the ways people find things on the internet
  • look ahead to anticipated challenges and trends for SEO

Attendees will leave with ideas to revise existing (or create new!) content and marketing materials, including your website, book metadata, directory/catalog listings, and more — maybe even your book subtitle!

>>Read our related craft column, “You’re Writing for Search Engines, Too: SEO for Tips for Writers”

About the series: How-To Tuesdays are monthly talks on the craft of creative nonfiction, publishing, marketing and the writing life led by Hippocampus Magazine editors & contributors. Your registration helps fund our contributor payments and other costs associated with running our journal.

Meet the Speaker

donna talarico head shot 2019Donna Talarico, founder/publisher of Hippocampus Magazine, has more than 25 years of experience in marketing and communications; about half of that time has been in higher education. She serves as an editor for Link Journal (from the HighEdWeb Association), writes an adult learner recruiting column for Wiley, and has contributed to Guardian Higher Education Network, The Writer, mental_floss, Games World of Puzzles, and others. Her creative nonfiction appears in The Superstition Review, The Los Angeles Review, The New York Times (Tiny Love Stories), Wanderlust Journal, and The Writing Disorder (which nominated her essay “A Prequel to My Sister’s” for a Pushcart Prize). Donna serves on the residency faculty (with a focus on the business of publishing) at the Maslow Family Graduate Creative Writing Program at Wilkes University.


December 5, 2023
6:00 pm - 7:30 pm EST
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Online (Zoom Webinar)


Hippocampus Magazine and Books
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