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How-To Tuesday: WTF is Analytics? Using Data to Improve Our Craft with Mandy Pennington

April 16 @ 7:00 pm - 8:30 pm EDT

how to tuesday logo with inset image of mandy pennington
 This event is over; if you missed registering but would still like to purchase access to the recording, please email us at info[at]hippocampusmagazine[dot]com for details.  

While writing is in many ways an artistic endeavor that challenges us to take creative leaps and indulge our muses, thinking analytically and spending time with data can actually help us improve our craft and be more effective in our writing practice.

In this session, digital strategist and writer Mandy Pennington will explore:

  • What analytics are and how they can be used to understand the space you currently occupy in the conversations around your work
  • Basic analytics programs that can give you greater insight into where your readers come from and how they interact with you
  • Tools for researching and understanding audiences who might be most interested in engaging with you and your work
  • Strategies for analyzing your own work and performance
  • How data can be used to strengthen your book proposal, brainstorm new work, and more!

By the end of this session, writers should feel more comfortable with data without the fear of losing the soul of what makes their work uniquely compelling and personal.

Note: In an event survey we did several months back, this topic was suggested a few times. We heard you! And we hope to answer this question (WTF is analytics!) for you in a fun and meaningful way.

About the series: How-To Tuesdays are monthly talks on the craft of creative nonfiction, publishing, marketing and the writing life led by Hippocampus Magazine editors & contributors. Your registration helps fund our contributor payments and other costs associated with running our journal.

About Our Speaker
mandy penningtonMandy Pennington is a writer, marketer, teacher and actor with a passion for storytelling. She serves as the director of digital strategy at Wilkes University and is currently pursuing her MFA in the Maslow Family Graduate Program in Creative Writing. She holds a bachelor’s and master’s degree in communications from Marywood University, a master’s degree in creative writing from Wilkes University, and instructs courses in organizational communication, media ethics, and other marketing communications topics.

Her work has been featured in Currents in the Electric City: A Scranton Anthology (Belt Publishing), 2022 American Writer’s Review (San Fedele Press), Used Car Dealer and Search Engine People. Her first play, My Condolences, premiered at the 2018 Scranton Fringe Festival, where she currently serves as a marketing committee volunteer and active performer. She is in the process of finishing a coming-of-age memoir and adapting it into a one woman show.

Mandy lives in northeastern Pennsylvania with her husband and two mischievous cats. Learn more: @mandybpenn or mandybpenn.com.


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April 16
7:00 pm - 8:30 pm EDT
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Online (Zoom Webinar)


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